Long-form edits, short-form cuts and motion graphics — built around the platform the video is actually for, rather than one master edit squeezed into every aspect ratio.
An edit lives or dies on pacing and on what gets left out. Interviews, b-roll and screen capture get cut into something with a shape, then finished with motion and sound that match the brand rather than fighting it. Delivery is per platform: the aspect ratio, captions and length that each one needs.